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Jio MAMI Mumbai Film Festival with Star will premiere ‘Tu Hai Mera Sunday’

A still from Tu Hai Mera Sunday, showing five young men facing the camera in formation. The one on the furthest left corner is wearing a grey shirt and smiling awkwardly, the one next to him is wearing a 'Fly Emirates' shirt and holding a football, the one on the centre is wearing a green tee shirt that says 'Be Yourself' and holding a black bag, the one to his immediate right is wearing a maroon tee shirt and grinning, and the one on the extreme right is wearing a yellow and black striped shirt, with his hand on his waist.

The Jio MAMI 18th Mumbai Film Festival with Star will showcase MAMI’s first audiodescribed film in collaboration with Point of View.

The logos of Point of View, Jio, MAMI, Mumbai Film Festival, and Star.

Mumbai, October 2016: Jio MAMI 18th Mumbai Film Festival, with Star, will screen Tu Hai Mera Sunday on October 22 at 3 pm. This will be an inclusive screening in partnership with Point of View for delegates as well as persons with visual impairment at Le Reve (Globus), Bandra.

Fifty per cent of the seats will be reserved for persons with visual impairment and their personal assistants or sighted persons working for persons with disability who would like to experience the screening blindfolded. The rest of the seats are open for festival delegates who would like to watch the movie.

There will be a live audio description throughout the movie, which will verbalise the silent visuals of the film to make it a complete experience for persons with visual impairment. This will be followed by a half hour Q&A with the director.

“Film-makers often forget that people like us who are visually impaired love going for movies too. We just need a little accommodation to enjoy to the fullest. When you subtitle  a foreign language film into English/Hindi you don’t think it is a big deal; audio description is just like that – translating visuals into words! We are excited to partner with the Mumbai Film Festival in their step towards inclusive cinema,” says Nidhi Goyal, Program Director of Sexuality and Disability, Point of View.

Point of View is a Mumbai-based nonprofit that builds and amplifies women’s voices and removes barriers to voice, speech and expression – using media, education, technology, and art.  POV is currently celebrating its 20th anniversary – 20 years of amplifying the voices of women who are marginalized due to their caste, class, ability, sexual orientation, work, gender identity – or simply because they are women. POV works both online and offline, through innovative programs on sexuality and disability, gender and technology, digital storytelling, and internet democracy.

Tu Hai Mera Sunday has been directed by Milind Dhaimade, and the screening at the Festival will mark its Indian premiere. The movie is part of the India Gold Category of the Festival, that showcases breakthrough contemporary Indian films produced in India this year and provides them a platform for promotion internationally. This is the first full-length feature for Dhaimade who is an ad filmmaker-director. The story follows the lives of five friends who are in search of a place to play football in the crowded suburbs of Mumbai.

Milind Dhaimade said, “As filmmakers when we think of new audiences we look across geographical borders. But we never think of crossing the sensory borders. This is truly thrilling that our film is actually reaching out to this new audience.”

Jio MAMI with Star VISION 2016

The Jio MAMI Mumbai Film Festival with Star is an inclusive movie feast. We showcase the latest cutting-edge, independent cinema – art house fare alongside genre movies from Bollywood and Hollywood and cult international movies. We offer the best of world cinema to the people of Mumbai and we offer the best of Indian cinema to the world. The festival is run by the Mumbai Academy of Moving Image popularly known as MAMI. This is a space where we revel in the sheer pleasure of cinema, the joy it gives us and how much it enhances our lives. The goal is to nurture and ignite a passion for movies. We want Jio MAMI with Star to be shorthand for excellence in cinema.

Jio MAMI with Star Film Festival

Mumbai – the financial capital of India is also the epicenter of the Indian film industry. The city plays such a major role in production and dissemination of Indian films and television programs that it is widely known by its acronym ‘Bollywood’.  In 1997, a group of film industry stalwarts headed by late Hrishikesh Mukherjee founded the Mumbai Academy of Moving Image (MAMI) as a not-for-profit Trust. Their main objective was to organize an annual International Film Festival which the film industry and the country could be proud of.

MAMI has been organizing the festival for the last 16 years and aims to foster a climate of good cinema. MAMI engages people from all walks of life across the city and country that enjoy and love good cinema. It is Mumbai’s only film festival that is entirely created and run by film professionals and a group of members from corporate India. Appreciation of good cinema, stripped off all the limiting labels of art and commercial, can only come about through exposure to the best of films the world has to offer. The Festival is the first step in that direction.

In their Mission Statement in 1997, the MAMI Board of Trustees said, “We feel it is the need of the hour to disseminate and inculcate good cinema among Indian audiences. The only way to achieve this is to celebrate cinema by hosting an International Film Festival in Mumbai, India’s film and entertainment capital. MAMI (Mumbai Academy of Moving Image) is committed to start Mumbai’s first independent international film festival organized by practicing film makers.”

For more information on Jio MAMI 18th Mumbai Film Festival with Star scheduled to be held from 20th October- 27th October 2016, do visit the official website, Twitter handle, Facebook Page, Instagram and YouTube as follows:

Website: www.mumbaifilmfestival.com

#JioMAMIwithStar2016

Twitter: @Mumbaifilmfest

Facebook: /MumbaiFilmFestival

Instagram: /mumbaifilmfestival

YouTube: Mumbai Film Festival

For more information on Point of View, please visit:

Website: www.pointofview.org

Twitter: @povmumbai

Email:[email protected]

For queries and confirmations please contact Nidhi (+91 98 20 52 97 92,[email protected])

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